White-labeling concept has become very popular among electronic payment processing industry players. We can witness the emergence and development of white label payment processing services, white label payment facilitator, and white label payment gateway reseller models. Indeed, these business models have already proven their efficiency at the market.
In this article we are going to focus on white label payment gateway model. A white label payment gateway reseller or provider is a company that offers a third-party payment gateway service or product. However, in contrast to a traditional payment gateway provider, it allows you to brand it with your own logo. As a result, in the eyes of your customers (both cardholders and merchants) you are the payment gateway provider. This arrangement allows you to boost your company’s image.
White label payment gateway model works particularly well for ecommerce merchant services providers, gaming platforms, and casinos.
The main conceptual advantage of a white label gateway is that it allows you to save resources otherwise spent on development of a full-fledged gateway solution. As a result, you can dedicate more effort to your core products/ services. Development of your own payment gateway solution from scratch is a costly, time-consuming, and labor-intensive process. It requires large investments and many days spent on development, integrations, and certifications. If you go with a white label payment gateway solution, the only thing you need to do is configure it properly.
Strong and weak points of white label payment gateway solutions
The main advantages of a white label gateway solution are as follows.
- You can put your company’s logo and brand n