The number of payment facilitators at the modern merchant services market is rapidly growing. The concept of a payment facilitator is gaining popularity, alongside other concepts, defining different intermediary entity types, such as a payment service provider (PSP), a payment aggregator, merchant services provider (MSP), or an independent sales organization (ISO). Many present-day ISOs are considering the idea of switching to payment facilitator business model. Payment facilitators more actively participate in merchant underwriting and merchant funding processes, than ISO, and get more control of the process.
In order to switch to the new operations model, an ISO needs to address some important issues. They include searching for a suitable payment processing partner (either an existing or a new one), studying its transaction pricing offering, and handling of a many technical aspects. For instance, if some card-present solution is to be implemented, then payment terminal fulfillment and related questions have to be carefully addressed. In essence, the task of a payment facilitator is to be able to handle all the stages of a merchant’s life cycle.
A detailed strategy for becoming a payment facilitator is provided on Paylosophy.